The organic logo gives a coherent visual identity to European Union produced organic products sold in the EU. This makes it easier for EU based consumers to identify organic products and helps farmers to market them across all EU countries.
Based on current market growth, the increase in organic production over the last number of decades, and the vision that the EU organic movement has set itself, the organic sector still has huge potential to be a flagship for smart, sustainable and inclusive development. However, if the sector does not succeed in closing the gap between organic demand and supply, Europe may miss the chance to capitalise on the organic sector’s sustainable growth and investment potential.
In contrast to the development of organic farms across the EU, the number of organic processers increased considerably in 2018, with around 9,000 more organic processors than in 2017. Therefore, while organic food is a huge business opportunity for farmers, importers, retailers and processors the dynamic growth of the organic market has resulted in more and more importers and retailers stepping into organic businesses or expanding engagement with organic food. However, organic production is not moving at the same speed. As organic production in the EU lags behind the growth of the organic market, there is a severe risk that the growing demand will be met by imports and that EU farmers may not benefit.
The organic sector can do more in its own right to support organic food and farming development in the EU. Many relevant aspects have already been identified by the EU organic movement in its Organic Vision for Europe. These include:
Recalling the transformative nature of organic food and farming as a key to the further success of organic agriculture. This requires taking stock of what organic has become and how it can proactively face up to the new political, environmental and socioeconomic challenges facing the ago-food sector.
Organic products
https://agriculture.ec.europa.eu/farming/organic-farming/organic-production-and-products_en